---
title: "Case Study: How we Helped OpenBOM Build a GTM Team in Latin America"
description: We helped our SaaS client go from zero GTM structure to a full B2B SaaS sales team - VP-Sales, BDR, SDRs, marketing, RevOps and an EA driving revenue.
image: https://www.saas-talent.com/hubfs/OpenBOM%20Case%20Study%20SaaS%20Talent%20Blog%20Header-1.png
---
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SaaS Talent
# Case Study: How we Helped OpenBOM Build a GTM Team in Latin America
We helped our SaaS client go from zero GTM structure to a full B2B SaaS sales team - VP-Sales, BDR, SDRs, marketing, RevOps and an EA driving revenue.
[Michael Bertoni](https://www.saas-talent.com/insights/author/michael)
Nov 21, 2025
---
We helped them go from zero structure to a fully functioning SaaS sales team that is now consistently generating pipeline, closing deals, and scaling revenue.
## The Challenge
OpenBOM had a huge opportunity in front of them:
- 60,000 plus warm leads
- 100 inbound leads per week
- Strong product market fit
But no structured sales team to actually convert that into revenue.
They were trying to figure out:
- How to hire SDRs and Account Executives
- How to structure a SaaS sales team
- How to handle growing pipeline and inbound demand
- How to make their GTM motion predictable
This is where most SaaS companies get stuck.
They have demand, but no system to turn it into revenue.
## What We Built
We did not just help them with SaaS recruiting.
We helped them build the entire GTM foundation.
### 1. Core Sales Team (SDRs + AEs)
We hired:
- 2 SDRs consistently generating meetings with both cold Outreach and within the 60,000+ warm list of inbound leads
- 2 Account Executives running full-cycle sales. Closing business.
One of those AEs was so strong that they got promoted into a VP of Sales role and now operates as a player-coach.
That is exactly what you want when hiring sales talent in a startup.
### 2. RevOps (Game Changer Hire)
As the team grew, things started to get messy.
Pipeline, data, reporting, forecasting. Nothing was clean.
We introduced the idea of hiring a RevOps professional.
They were open to it. We hired it.
Result:
- Clean dashboards
- Clear reporting
- Predictable pipeline
- Better decision making
This single hire completely changed how the sales team operates. They LOVE this person!
### 3. Executive Assistant (Leverage for the CEO)
The CEO was overwhelmed.
We placed an Executive Assistant who now supports:
- Calendar management
- Marketing execution
- Content publishing
- Lead flow support
This freed up leadership to focus on growth, not admin.
### 4. Ongoing GTM Support (This is the real difference)
This is not just “fill roles and disappear.”
We have a 4 person SaaS Talent team supporting OpenBOM:
- CEO level guidance (Michael Bertoni)
- Head of Talent Acquisition
- Recruiters
- Ongoing GTM advisory
We meet regularly.
We refine hiring strategy.
We help improve processes.
This is SaaS GTM recruiting done right.
## The Results
Today, OpenBOM has:
- A 6-person core GTM team we helped build
- A 10-person extended team, including our support
- Consistent inbound of ~100 leads per week
- 10 to 30% of those leads converting into real opportunities
- A structured, predictable SaaS sales motion
- A team that is crushing quota and growing
More importantly:
- Revenue is growing
- The team is scaling
- The business is becoming more predictable
## Why This Worked
Most recruiting firms focus on resumes.
We focus on building teams.
This is what SaaS hiring should look like:
- Hiring SDRs who can actually generate pipeline
- Hiring Account Executives who can close
- Hiring RevOps to make everything scalable
- Supporting founders beyond the hire
That is the difference between:
“We filled roles.” Vs “We built a revenue engine.”
## What This Means for SaaS Founders
If you are a SaaS startup or scale-up, this probably sounds familiar:
- You have leads, but not enough revenue
- You are hiring, but it feels random
- Your sales process is not predictable
- Your team is growing, but things feel chaotic
That is a talent problem. That is a GTM hiring problem.
## How We Help
At SaaS Talent, we specialize in:
- SaaS recruiting
- SaaS hiring strategy
- GTM recruiting
- Hiring SDRs and Account Executives
- Hiring RevOps leaders
- Building full SaaS GTM teams
We help startups and scale-ups:
- Hire better sales talent
- Build structure faster
- Turn pipeline into revenue
**If you are trying to figure out how to scale your sales team, what is the one role you know you should have hired already but have not?**
---
**[Connect with Michael C. Bertoni on LinkedIn](https://www.linkedin.com/in/michaelbertoni33/). If you would like to learn more about how SaaS Talent can help you scale your business, [set up a Free Strategy Session with us by clicking here](https://api.uprospect.co/api/card/N6h2QwMNQl),or set up a meeting using the calendar below.**
[SaaS Talent](https://www.saas-talent.com/insights/tag/saas-talent) [Talent Acquisition](https://www.saas-talent.com/insights/tag/talent-acquisition) [SaaS Growth](https://www.saas-talent.com/insights/tag/saas-growth)
## Similar posts
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### [SaaS Talent + DB Sales Coaching: Partnership for Growth](https://www.saas-talent.com/insights/saas-talent-db-sales-coaching-a-gtm-partnership-built-for-saas-growth)
Elite SaaS hiring meets expert sales coaching — a partnership to scale your GTM strategy, team, and revenue.
Michael Bertoni Jul 20, 2025
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