--- title: Todd Woods - Franchise Speaker Website and Demo Reel description: Todd Woods, franchise keynote speaker, coach and author of The S.H.I.F.T. Book Todd for your franchise convention, or work with him as a franchise owner. image: https://www.saas-talent.com/hubfs/undefined-1.webp --- [![White SaaS Talent Logo NO BG-1](https://www.saas-talent.com/hubfs/White%20SaaS%20Talent%20Logo%20NO%20BG-1.png)](https://www.saas-talent.com/) - [ABOUT](https://www.saas-talent.com/about) - [SOLUTIONS](https://www.saas-talent.com/build-your-gtm-engine-in-the-u.s.-and-latin-america) - [GTM Talent Ladder™](https://www.saas-talent.com/build-your-gtm-engine-in-the-u.s.-and-latin-america) - [Talent & Recruiting](https://www.saas-talent.com/talent-recruiting) - [Growth Coaching](https://www.saas-talent.com/growth-coaching) - [PARTNERS](https://www.saas-talent.com/partner-program) - [RESOURCES](https://www.saas-talent.com/build-your-gtm-engine-in-the-u.s.-and-latin-america) - [Blog](https://www.saas-talent.com/insights) - [Jobs](https://www.saas-talent.com/jobs) - [Pre-Vetted Talent](https://www.saas-talent.com/warmbench) - [EVENTS](https://www.saas-talent.com/events) - [CONTACT](https://www.saas-talent.com/contact) SaaS Recruiting # Todd Woods - Franchise Speaker Website and Demo Reel Todd Woods, franchise keynote speaker, coach and author of The S.H.I.F.T. Book Todd for your franchise convention, or work with him as a franchise owner. [Michael Bertoni](https://www.saas-talent.com/insights/author/michael) Oct 26, 2026 --- [![Todd Woods](https://www.saas-talent.com/hubfs/undefined.webp)](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#top) - [The Keynote](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#keynote) - [Watch](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#reel) - [Programs](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#programs) - [Plan Your Session](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#plan) - [About](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#about) - [Coaching](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#coaching) - [Planner Kit](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#kit) [Book Todd](https://app.hubspot.com/meetings/mbertoni/) [**Powered by Michael C. Bertoni**Founder-CEO, SaaS Talent Franchise PR Booking Agent![](https://www.saas-talent.com/hubfs/undefined-2.webp)](https://app.hubspot.com/meetings/mbertoni/) Franchise Keynote Speaker · Franchise Coach · Author of The S.H.I.F.T. · 25-Year Franchise Owner [![Todd Woods: Your Next Franchise Speaker. Watch his demo reel.](https://www.saas-talent.com/hubfs/undefined-1.webp)](https://docs.google.com/videos/d/1KOf1IAvkH1Mc_q4wYPKnm-cf_R1c4qYVGJOa5pFEowc/play?usp=sharing) # Most franchise owners don't fail. *They drift.* Todd's S.H.I.F.T. Keynote gives franchise owners the 5-step framework to grow up to 68%, drive profits and improve operations. Built for convention main stages, owner summits and franchisor events. [Book a Session with Todd](https://app.hubspot.com/meetings/mbertoni/) [![](https://www.saas-talent.com/hubfs/undefined-2.webp)**Powered by Michael C. Bertoni**Founder-CEO of SaaS Talent Todd Woods' Franchise PR Booking Agent](https://app.hubspot.com/meetings/mbertoni/) **Best fit:** franchise conventions, operator summits and franchisor retreats. Own a franchise and feel stuck? [Todd also coaches owners 1:1 on the S.H.I.F.T. framework](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#coaching) 25 years as a business owner, most as a multi-unit franchisee 5 franchise locations opened in two years Top 10 of 450 locations nationally for year-over-year growth 7-fig multi-seven-figure exit from his first franchise group 68% growth in four years at a plateaued franchise, through COVID 3 books on business and franchising, including The S.H.I.F.T. The problem in every franchise system ## Drift doesn't feel like anything. Until it has been happening for years. Standards loosen. The little stuff slips. Owners who are doing "fine" stop growing and start blaming corporate, the market or the economy. Todd has been that owner, and he knows what it takes to get one moving again, whether he is speaking to a ballroom of owners or working with one owner 1:1. 01 ### Working harder won't get them out. Owners who do everything themselves become the most expensive employee in the building. They need to lead, not just labor. 02 ### Profit isn't only a sales problem. Growth comes from marketing, operations, guest experience and team retention working together. 03 ### The owner is often the bottleneck. Systems, culture and accountability let the business run without the owner holding it up. > You didn't buy a franchise to become the most stressed-out employee you've ever seen. Todd Woods, from The S.H.I.F.T. keynote ![Todd Woods talking with a franchise owner in the aisle of a packed convention ballroom](https://www.saas-talent.com/hubfs/undefined-4.webp) The flagship keynote ## The S.H.I.F.T. The five things Todd learned to focus on, the ones that took him from two struggling stores to a group of five. Shift through each gear to see what your owners will hear.   S H I F T Shift pattern · S.H.I.F.T. Gear 1 of 5 ### See the Plateau Clearly "You can't fix what you won't confront." Drift is the slow loosening of standards. It's the little stuff, and it doesn't feel like anything until it has been happening for years. Owners start with an honest look at where their business has flattened and why. **Owners leave with:** An honest read on where their business has stalled. Previous gear Next gear [![Todd Woods on stage in front of a full convention ballroom](https://www.saas-talent.com/hubfs/undefined-Oct-25-2026-11-01-07-3096-PM.webp) **The S.H.I.F.T. Speaking Reel**79 seconds · opens in a new tab](https://www.youtube.com/watch?v=WZ5GhYe1CrY) Watch Todd in action ## See Todd on stage. Watch how Todd opens a room of franchise owners, names the drift, and walks them through the framework. Moments from his S.H.I.F.T. reel: - 0:00"Most franchise owners don't fail, they drift." - 0:14The five things that took him from two stores to five - 0:44The five drivers that actually move the needle - 1:12"It happens by making a shift." [Watch the 79-Second S.H.I.F.T. Reel](https://www.youtube.com/watch?v=WZ5GhYe1CrY) Programs for franchise events ## One flagship keynote. Two breakouts that go deeper. Flagship keynote ### The S.H.I.F.T. Why good franchise owners stall, and the five-step framework to get them moving again. At its core is one non-negotiable idea: owners stop blaming corporate, the market or the economy, and take full ownership of their results. - See the plateau clearly - Honor the original vision - Identity shift: reactive operator to leader - Focus on the 5 Drivers - Track, reinforce and compound Built for: general sessions at franchise conventions and owner summits. Breakout ### Guerrilla Marketing for Franchisees Low-cost local marketing that brings new customers through the door, from Todd's book with Guerrilla Marketing creator Jay Conrad Levinson and his first franchise keynote, "125 Proven Strategies & Tactics." - Local store marketing on a small budget - One owner's campaign: 3 hours of work, 96 new customers in week one - Offers that turn first visits into regulars Built for: QSR and service franchise owners, marketing tracks. Breakout ### Service: Some People Just Don't Get It The fundamentals that grew a stalled, eleven-year-old franchise 68%: greeting, speed, cleanliness, team accountability and consistent marketing. No menu change. No remodel. - Guest experience standards owners can coach daily - Team accountability that sticks after the event - Small things done consistently Built for: operations tracks, owner and manager sessions. **Formats:** keynote, breakout or workshop. Book a call with Todd's Franchise PR Booking Agent to shape the session around your system, your owners and your conference theme. **Want results that last past the event?** Ask about S.H.I.F.T. coaching for owners after the conference. For meeting planners ## Plan your session in 30 seconds. Tell us about your event. You'll get a suggested lineup and a short brief you can paste into your booking call request. Your event Annual franchise convention Regional owner meeting Franchisor leadership retreat Franchise association conference Who's in the room Established owners stuck on a plateau Multi-unit operators Newer franchisees Field and support teams Your top goal Lift same-store sales Raise operating standards Get owners to own their results Stronger local marketing Expected audience 100 to 300 attendees 300 to 750 attendees 750+ attendees Suggested lineup ### S.H.I.F.T. + Guerrilla Marketing Main stage The S.H.I.F.T. keynote Breakout Guerrilla Marketing for Franchisees Lean on SSee the Plateau Clearly Why it fits Todd grew a plateaued, eleven-year-old franchise 68% in four years. Owners who are doing "fine" hear from someone who has been exactly there. [Book a Call to Hold Your Date](https://app.hubspot.com/meetings/mbertoni/) Copy Event Brief Event brief for Todd Woods Event: Annual franchise convention Audience: Established owners stuck on a plateau (300 to 750 attendees) Top goal: Lift same-store sales Interested in: The S.H.I.F.T. keynote; breakout: Guerrilla Marketing for Franchisees Emphasis: S (See the Plateau Clearly) Event date and location: \[add\] Conference theme: \[add\] ![Portrait of Todd Woods](https://www.saas-talent.com/hubfs/undefined-3.webp) Todd lives in Salt Lake City with his wife, Cindy, and is a proud grandfather of ten. Offstage, you'll find him on a tennis court or a ski slope. Built in the business, not the boardroom ## Todd has stood where your owners stand. 1997 ### Signs a five-store development deal at 29 Todd moves his family 850 miles to Arizona to build out a territory for Jamba Juice, then an unknown smoothie concept. Opening day draws no crowds, and for 18 months he funds payroll every month. Two years in ### Five locations open. Two rank top ten in the country. He hits his development target, and two of his stores rank in the top ten nationally for year-over-year growth out of 450. The group goes on to a multi-seven-figure exit. 2006 to 2007 ### Writes the playbook and takes the stage Publishes Service, Some People Just Don't Get It and Guerrilla Marketing for Franchisees, then delivers his first franchise keynote and 10 to 12 more that season. The next decade ### Proves it outside franchising Builds a business in a completely different industry and shows the same operating framework works well beyond franchising. 2019 to 2023 ### Buys a plateaued drive-in and grows it 68% An eleven-year-old franchise with a ceiling. Todd changes the fundamentals, not the menu, and grows it 68% in four years, straight through COVID. That turnaround becomes the S.H.I.F.T. framework. 2026 ### Releases The S.H.I.F.T. and opens 1:1 coaching His third book, the keynote franchise systems now book for their owners, and a 90-day coaching program for owners who want to work the framework one-on-one. From the franchise floor ## What franchise leaders and owners say. > "Todd brought a lot of energy to the table... more important than seeing the vision, he was able to hold their hand and walk them through the process." **Brad Davis**Abundant Brands > "I've been here for a day. I'm here for another 4 days. I can't wait to get back and start implementing the new things that he taught me." **Brian**Minuteman Press ![Todd Woods handing books to a franchise owner during his session](https://www.saas-talent.com/hubfs/undefined-Oct-25-2026-11-01-07-9460-PM.webp) Todd works the room. Owners don't sit through a lecture, they take part. ![A full convention ballroom watching Todd present Focus on the 5 Drivers](https://www.saas-talent.com/hubfs/undefined-Oct-25-2026-11-01-07-3096-PM.webp) "F. Focus on the 5 Drivers," live at a franchise convention general session. ![The S.H.I.F.T.: The Franchisee's Playbook by Todd Woods](https://www.saas-talent.com/hubfs/undefined-Oct-25-2026-11-01-07-6385-PM.webp) The book behind the keynote ## The S.H.I.F.T.: The Franchisee's Playbook For getting unstuck, finding freedom, and building the business and life you signed up for. Your owners leave the keynote with the framework. The book keeps them working it, and 1:1 coaching takes it into their business. [The S.H.I.F.T. (2026)Amazon](https://www.amazon.com/dp/1835567266) [Guerrilla Marketing for Franchisees, with Jay Conrad LevinsonAmazon](https://www.amazon.com/dp/1600371337) [Service, Some People Just Don't Get ItAmazon](https://www.amazon.com/dp/1600370268) **Ask about attendee copies.** Ask about a copy of The S.H.I.F.T. for every owner in the room when you book. For franchise owners ## Heard Todd on stage? Work the S.H.I.F.T. with him 1:1. Todd speaks to rooms full of franchise owners. He also coaches a limited number of them one-on-one. The S.H.I.F.T.™ Coaching Program is a 90-day 1:1 program for owners who are working hard but not seeing the growth, profit or freedom they signed up for. Not a course. Not a group program. - Single and multi-unit owners stuck on a plateau, even though they are working harder than ever - Owners who are still the main driver of daily operations and want to lead instead of react - Operators who want to grow sales and get their time back without burning out [Book a Coaching Call](https://app.hubspot.com/meetings/mbertoni/) [![](https://www.saas-talent.com/hubfs/undefined-2.webp)**Powered by Michael C. Bertoni**Founder-CEO of SaaS Talent Todd Woods' Franchise PR Booking Agent](https://app.hubspot.com/meetings/mbertoni/) Todd works with a limited number of owners at a time. The S.H.I.F.T.™ Coaching Program ### 90 days. 12 modules. 1:1 with Todd. Before Watch a focused 10 to 15 minute teaching video and complete the workbook. During Meet 1:1 with Todd to clarify your thinking, close execution gaps and build your action plan. After Take one or two high-impact actions right away, with 1:1 accountability. What you work on - Diagnosis and mindset - Ownership and your team - Customer experience - Marketing - Systems and scale Meeting planner kit ## Everything you need for the program. Micro bio Short bio Long bio About 40 words · event apps, social posts, panel listings Todd Woods is a keynote speaker, coach, and author of The S.H.I.F.T. A 25-year business owner, the majority as a multi-unit franchisee, he helps franchise companies and their owners break through plateaus and take full ownership of their results. Copy Bio Keynote The S.H.I.F.T. Breakouts Guerrilla Marketing for Franchisees · Service: Some People Just Don't Get It Best fit Franchise conventions, operator summits, franchisor retreats Coaching The S.H.I.F.T.™ Coaching Program, 90-day 1:1 for franchise owners Based in Salt Lake City, Utah Reels [Demo Reel 2026](https://docs.google.com/videos/d/1KOf1IAvkH1Mc_q4wYPKnm-cf_R1c4qYVGJOa5pFEowc/play?usp=sharing) · [The S.H.I.F.T. Speaking Reel](https://www.youtube.com/watch?v=WZ5GhYe1CrY) Booking contact Michael C. Bertoni, Founder-CEO of SaaS Talent, Franchise PR Booking Agent Headshots and logo Ask on your booking call What is Todd's keynote about? The S.H.I.F.T. explains why good franchise owners drift and plateau, and gives them a five-step framework to get moving again: see the plateau clearly, honor the original vision, make the identity shift, focus on the 5 Drivers, and track, reinforce and compound. Who is it for? Franchise owners and multi-unit operators who are doing "fine" but know they're capable of more, plus the franchisor teams who support them. What kinds of events does Todd speak at? Franchise conventions, operator summits and franchisor retreats. He has spoken to franchise audiences since 2007. Why Todd instead of a general business speaker? Todd spent most of his 25 years in business as a multi-unit franchisee. He has opened a territory, ranked in the top ten nationally, sold a franchise group, and turned around a plateaued store. Your owners hear from someone who has lived their week. Does Todd coach individual franchise owners? Yes. Alongside speaking, Todd runs The S.H.I.F.T.™ Coaching Program, a 90-day 1:1 program for single and multi-unit owners who are stuck on a plateau. Each session pairs a short teaching video and workbook with a 1:1 call and one or two high-impact actions. Use Book a Coaching Call to start the conversation. What does it cost? Fees depend on your event, format and travel. Book a call with Michael C. Bertoni, Todd's Franchise PR Booking Agent, for availability and options for your date. How do I check a date? Use Book a Session with Todd to book a call with Michael C. Bertoni, Founder-CEO of SaaS Talent and Todd's Franchise PR Booking Agent. Share your event date, location, audience size and theme, and Michael will confirm Todd's availability. ![Michael C. Bertoni](https://www.saas-talent.com/hubfs/undefined-2.webp) Booking and franchise PR ## Book Todd through his Franchise PR Booking Agent. Michael C. Bertoni, Founder-CEO of SaaS Talent, represents Todd Woods for franchise conferences, conventions and owner events. Book a call with Michael to check Todd's availability, shape the session for your owners, and get fees and travel details for your date. **Michael C. Bertoni**Founder-CEO, SaaS Talent · Franchise PR Booking Agent for Todd Woods [Book a Call With Michael](https://app.hubspot.com/meetings/mbertoni/) Your next franchise conference ## Give your owners *the shift.* Life is still available to the owners in your system. It doesn't happen by accident, and it doesn't happen by working harder. It happens by making a shift. [Book a Session with Todd](https://app.hubspot.com/meetings/mbertoni/) [Watch the Demo Reel](https://docs.google.com/videos/d/1KOf1IAvkH1Mc_q4wYPKnm-cf_R1c4qYVGJOa5pFEowc/play?usp=sharing) [![](https://www.saas-talent.com/hubfs/undefined-2.webp)**Powered by Michael C. Bertoni**Founder-CEO of SaaS Talent Todd Woods' Franchise PR Booking Agent](https://app.hubspot.com/meetings/mbertoni/) Own a franchise yourself? [See 1:1 coaching with Todd](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#coaching) ![Todd Woods](https://www.saas-talent.com/hubfs/undefined.webp) [toddwoodscoach.com](https://toddwoodscoach.com/) [LinkedIn](https://www.linkedin.com/in/toddwoods1/) [Instagram](https://www.instagram.com/toddwoodscoach/) [YouTube](https://www.youtube.com/watch?v=WZ5GhYe1CrY) [Book with Todd's Franchise PR Booking Agent](https://app.hubspot.com/meetings/mbertoni/) [Coaching](https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website#coaching) [SaaS Recruiting](https://www.saas-talent.com/insights/tag/saas-recruiting) [Talent Acquisition](https://www.saas-talent.com/insights/tag/talent-acquisition) [Recruiting Strategies](https://www.saas-talent.com/insights/tag/recruiting-strategies) [SaaS Growth](https://www.saas-talent.com/insights/tag/saas-growth) [Startups](https://www.saas-talent.com/insights/tag/startups) ## Similar posts SaaS Talent ### [I’m a Featured Speaker at SaaS Open 2024](https://www.saas-talent.com/insights/im-a-featured-speaker-at-saas-open-2024) Join SaaS Open 2024 with Michael C. Bertoni! Learn our 5-step talent strategy, grab a 15% ticket promo, and get Michael’s free book on hiring... Michael Bertoni Jan 22, 2024 SaaS Talent ### [Without SaaS Talent, Our Company Would Fail](https://www.saas-talent.com/insights/if-it-wasnt-for-phillytech-our-saas-business-would-be-out-of-business) SaaS Talent helps SaaS and Hi-Tech companies with hiring, recruiting, and growth. This story from one of our SaaS clients explains our value... Michael Bertoni Jan 29, 2023 SaaS Talent ### [Why Your SaaS Company Needs an Executive Assistant](https://www.saas-talent.com/insights/why-your-saas-company-needs-an-executive-assistant) SaaS Founders are constantly overwhelmed with tasks. The Recruiting Agency SaaS Talent has an Executive Assistant (EA) service to solve the problem. Michael Bertoni Oct 15, 2023 ![Saas-01 1 (1)](https://www.saas-talent.com/hubfs/Saas-01%201%20(1).png) [![](https://www.saas-talent.com/hubfs/facebook-phil-icon.svg)](https://www.facebook.com/saastalent/)[![](https://www.saas-talent.com/hubfs/twitter-phil-icon.svg)](https://x.com/MichaelBertoni)[![](https://www.saas-talent.com/hubfs/linkedin-phil-icon.svg)](http://linkedin.com/company/saas-talent33/)[![](https://www.saas-talent.com/hubfs/youtube-phil-icon.svg)](https://www.youtube.com/channel/UC66vfM7qX5EJqXj_YwEg07w) - [Talent & Recruiting](https://www.saas-talent.com/talent-recruiting) - [Growth Coaching](https://www.saas-talent.com/growth-coaching) - [Partner Program](https://www.saas-talent.com/partner-program) - [Jobs](https://www.saas-talent.com/jobs) - [Events](https://www.saas-talent.com/events) - [Blogs](https://www.saas-talent.com/insights) - [Contact](https://www.saas-talent.com/contact) © SaaS Talent 2026. All Rights Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Bertoni", "url" : "https://www.saas-talent.com/insights/author/michael" }, "dateModified" : "2026-10-26T01:18:59.476Z", "datePublished" : "2026-10-26T00:45:35.000Z", "headline" : "Todd Woods - Franchise Speaker Website and Demo Reel", "image" : [ "https://www.saas-talent.com/hubfs/undefined-1.webp" ], "mainEntityOfPage" : { "@id" : "https://www.saas-talent.com/insights/todd-woods-franchise-speaker-website", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.saas-talent.com/hubfs/SaaS%20Talent%20Logo%20NO%20BG-1.png" }, "name" : "SaaS Talent" } } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "SaaS Talent", "url" : "https://www.saas-talent.com/" } ```