The Ultimate Growth System for SaaS & Tech Founders

From Talent to Growth: The Vision Behind SaaS Talent

Michael C. Bertoni founded SaaS Talent over a decade ago to help SaaS and tech companies build the right teams and systems to scale.

With 25+ years in the SaaS and tech space, Michael has become a trusted expert in strategic hiring, GTM execution, and growth coaching, partnering with more than 100 clients and hundreds of executives to drive measurable growth.

“SaaS Talent is the only firm we use to hire talent and grow our business.”

— Jeff Mains, 3x SaaS Founder, CEO of Intelligent Contacts & Champion Leadership Group

Michael’s belief is simple: Every problem is a talent problem.

That insight inspired him to create the SaaS Growth Coaching Program: A holistic system that connects support, strategy, systems, community and talent into one growth ecosystem.

The Leadership Behind the Ecosystem

The SaaS Growth Coaching Program is powered by a team of operators who’ve lived the founder journey firsthand.

Liam Fitzgerald, Chief Growth Officer, brings 7 years of product and founding experience, helping startups refine ideas, validate product-market fit, and scale toward revenue and fundraising goals. He works closely with founders to turn strategy into tangible execution.

Alan Ruber, Chief Marketing Officer, is a 15+ year marketing guru known for building scalable systems around branding, strategy, marketing automation, SEO, and go-to-market campaigns. He also partners with investment incubators to help portfolio companies accelerate growth and reach new markets.

Together with Michael, they are driving SaaS Talent’s mission: to become the growth and talent partner for the world’s top SaaS and tech founders.

Why Founders Struggle to Scale

Even with record funding and innovation, 99% of SaaS and tech founders admit they don’t have a clear, integrated roadmap for growth.

They face tough questions every day:

• When should we raise funding and how?
  
  
• Who do we hire first to scale effectively?
  
  
• How do we generate qualified leads?
  
  
• What’s the right go-to-market or pricing model?
  
  

The deeper truth: the ecosystem around founders is broken.

• Advisors lack full-stack SaaS experience.
  
  
• Coaches haven’t scaled real companies.
  
  
• VCs demand growth but can’t operationalize it.
  
  
• Recruiters fill roles but don’t build growth engines.
  
  
• Agencies don’t fully understand SaaS products and struggle to scale
  
  

The result? Founders often feel overwhelmed, under-supported, and pulled in every direction, leading to stalled growth, wrong hires, and burnout.

At its core, every founder challenge is a talent and systems problem.

That’s what the SaaS Growth Coaching Program was built to solve.

The Mission

To empower SaaS and tech founders with the support, strategy, systems, talent, and community they need to scale faster and smarter.

This isn’t a typical coaching program. It’s an ecosystem built by operators, for operators.

The 5 Pillars of the SaaS Growth Coaching Program

1. Founder Support & Strategic Coaching

Clarity. Accountability. Focus.

Regular 1:1 and group sessions help founders break through strategic, emotional, or operational bottlenecks. The coaching approach blends empathy with strategy and tactical guidance, ensuring every session ends with clear next steps from real SaaS operators.

Outcome: Focus, confidence, and measurable momentum.

2. Referrals & Network Access

Leverage one of the strongest SaaS networks in the industry.

With 50,000+ first connections and 10,000+ in SaaS and tech, founders gain warm introductions that open doors: Customers, partners, investors, and talent.

Outcome: Expanded reach through introductions to our client’s ICP, accelerated deal flow, a full pipeline, and faster growth.

3. Growth Systems & Playbooks

Turn insight into repeatable, scalable systems.

• Ideal Customer Profile (ICP) Mastery: Define, target and serve your ideal customers.
  
  
• Lead Generation: Build automated LinkedIn and email campaigns while maintaining organic messaging.
  
  
• Sales & Pitch Decks: Craft powerful stories that convert customers and investors through exclusive support and AI growth hacks that leverage tools the vast majority of founders don’t utilize.
  
  
• Demo Feedback Loops: Turn customer conversations and feedback into product improvements and an actionable roadmap for your MVP, V1.0, and beyond.
  
  

Outcome: Predictable and consistent lead flow, shorter sales cycles, consistent revenue, and clear go-to-market strategies that ensure new customer acquisition, customer success, and retention are efficient

4. Community & Continuous Learning

Growth happens faster together.

• Monthly SaaS & Tech Growth Meetups for networking and live learning.
  
  
• Monthly Growth Webinars covering GTM, tactical uses of AI and best practices for adoption, sales, and hiring strategies.
  
  
• Founder Circle Community to share wins, challenges, and insights.
  
  
• The SaaS Growth Podcast gives founders a platform to tell their stories.
  
  

Outcome: A high-trust ecosystem for collaboration, accountability, and shared success.

5. Talent Acquisition in the US & LATAM

Build world-class teams quickly and affordably.

Through SaaS Talent’s proven recruiting network, founders access top GTM, AI, product, and engineering talent across borders.

• On-demand recruiting support, with retained talent for GTM, AI and Tech
  
  
• Dual-market reach (US + LATAM), with vast regional knowledge
  
  
• Cultural alignment and retention focus
  
  
• Talent-as-a-Service (TaaS) for ongoing, flexible hiring
  
  

Outcome: A recruiting engine that matches the speed of your growth.

The SaaS Growth Coaching System at a Glance

The Future of Founder Growth

At SaaS Talent, we believe founders don’t fail because of bad ideas. They fail without support.

The SaaS Growth Coaching Program provides support where you need it most and bridges the gap between your challenges and your goals. With the combined experience and executive leadership of 3 C-Level operators, this program gives you a space for coaching, referrals, playbooks, community and talent. 

Although our 5-pillared approach is available in individual segments to support you, utilizing the full suite of strategies in our 5-pillar program ensures SaaS Talent is there every step of the way - to build, grow and scale your business.  

Because growth isn’t luck. It’s a system.

And we’ve built it for you.

Connect with Michael C. Bertoni on LinkedIn. If you would like to learn more about how SaaS Talent can help you scale your business, set up a Free Strategy Session with us by clicking here, or set up a meeting using the calendar below.