GTM GROWTH WITH ELITE SAAS COACHING
At SaaS Talent, we don’t just coach — we accelerate growth. Our GTM Growth Coaching services are built for SaaS and tech leaders who are serious about scaling. Whether you’re refining your pitch, want to generate leads, building your sales funnel, or build your product we deliver the playbooks, frameworks, tools and insight to help you grow.
Our GTM Growth Coaching goes beyond strategy, it equips you with actionable steps to generate real revenue, strengthen your sales pipeline and position your business for sustainable growth.
- GTM Strategy and Market Positioning
- Growth Hacking Frameworks & Funnel Optimization
- Lead Generation Systems (Outbound + Inbound)
- Talent Strategy (who to hire, when to hire, how to hire)
- Sales Playbooks & Founder-Led Selling Training
- Metrics & Investor Readiness (traction, pipeline, revenue ops)
- Access to Exclusive SaaS Talent & Advisor Network
YOU HAVE BIG GOALS. WE CAN HELP COACH YOU TO ACHIEVE THEM.
WE UNDERSTAND YOUR CHALLENGES AND HAVE THE TEAM TO HELP YOU SUCCEED.

Michael C. Bertoni
Founder & CEO
GTM Growth Coaching Services From Experts
We combine our rich expertise in the SaaS and Tech industry to help companies and executives make transformational leaps on lead generation, sales processes, sales pitches, presentations, contract development, pricing model structures, interviews, career development, product development and much more.
Areas where we could provide coaching and expertise:
- Develop Service Offerings
- Minimum Viable Product (MVP)
- Marketing Programs
- Operating Procedures
- Lead Generation Programs
- Sales and BD Processes
- Finance Procedures
- Hiring Goals & Requirements
- Funding & Pitch Deck Building
- Career Development & Coaching
- Resume and LinkedIn Development
- Preparation for Interviews
Our Founder-CEO, Michael C. Bertoni, is extremely passionate about coaching and acts as a Fractional GTM and Growth advisor, leveraging 25+ years of SaaS and tech experience.
With over 25 years of experience in the SaaS and Tech industry, Michael leverages his deep domain expertise, proprietary methodologies, and precise targeting abilities to achieve transformational results for SaaS and tech leaders.
Michael has a network of 30K+ LinkedIn connections, assembled a team of 25+ experts, and established a portfolio boasting 100+ SaaS and Tech clients.
Additionally, Michael is the Founder of the SaaS and Tech Executive Coaching Meetup, serves as a Board Member of the Philadelphia100® Forum, and hosts the The SaaS Pulse Show video podcast. He eagerly shares his insights and unwavering passion for the SaaS and Tech ecosystem through these platforms.
Liam Fitzgerald, Chief Growth Officer at SaaS Talent, is a former B2B SaaS founder and full-stack GTM operator with experience spanning enterprise, consulting, and high-growth startups.
Liam’s career began in enterprise B2B sales and marketing within the fashion industry and at VMware, where he supported global GTM campaigns and performance analytics. He then transitioned into Salesforce consulting and business analysis for enterprise clients, including some of the largest companies in Germany.
Working across sales, marketing, CRM, and delivery gave him a systems-level understanding of how go-to-market functions actually operate at scale.He later co-founded and led a B2B SaaS company, Connect2Co, where he owned the full stack of operations - product, GTM, fundraising, and customer success.
As CEO and Co-Founder, Liam closed customers, shipped multiple product versions and raised over $180K in funding, including a state grant and a $300K investor LOI. That firsthand founder experience now informs his work with SaaS leaders as he helps them scale their GTM operations.
At SaaS Talent, Liam co-leads GTM growth initiatives end-to-end, partnering with founders and executive teams to design and execute scalable growth systems across sales, marketing, and customer success teams.

Liam Fitzgerald
Chief Growth Officer
LIFT OFF INTO A NEWER TRAJECTORY WITH GTM GROWTH COACHING FROM OUR FOUNDER AND CEO.
Michael will serve as your Fractional Chief Revenue Officer to address all your strategic needs to grow.

PRODUCT
Create service offerings, contracts, pricing models, and minimum viable products (MVP).

SALES
Get intro meetings, build pitch decks, sales process, and marketing programs.

OPERATIONS
Develop finance procedures and hiring goals & requirements.
Flexible 2-3 hours coaching sessions per week ~10 hours a month.

STATEMENT OF WORK
Work on weekly basis to provide general business coaching for 2-3 hours a week for an estimated 10 hours a month.
1 hour weekly meetings that will be recorded.
Additional coaching for 1-2 hours each week.
Call, text and email on an unlimited basis every week.
Set up introductory and networking meetings based on goals, challenges and requirements.
WHAT OUR CUSTOMERS SAY
PROVEN TRACK RECORD
100+ SUCCESSFUL PORTFOLIOS



























