For years, the tech world has common belief that if you wanted the best startup talent, you had to hire in Silicon Valley or New York. And the third one Maybe, Austin, if you are feeling adventurous. But that idea is now officially outdated. And honestly, it’s been obsolete for a while.

Today, the fastest-growing SaaS companies aren’t built in one city, one timezone, or even one country. They’re being built across continents and more specifically, across two key regions: the US and Latin America (LATAM). This isn’t just a trend. It’s a strategic shift. And it’s becoming one of the most powerful competitive advantages a company can develop.

In this post, I want to break down why LATAM has emerged as the next great frontier for talent, how bi-continental teams are outperforming traditional hiring models, and why SaaS Talent is helping companies navigate and win in this new geography of growth. So, let’s dive in.

How We Got Here: My Experience Hiring in the US & LATAM

A few years ago, like many founders and operators, I focused all my recruiting efforts inside the US. And while the talent was great, the hiring process wasn’t always smooth:

• Salaries kept increasing
• Competition was fierce, even for junior roles
• Candidates jumped between opportunities quickly
• Retention was becoming a bigger problem as time went by
  
  

It felt like we were all fighting for the same pool of people, in the same few cities, with the same inflated expectations. Then, one day, almost by accident, we made our first strategic hire in LATAM. And you know what, everything changed.

Not only did that hire ramp faster than expected, but they were hungry, aligned with our mission, deeply motivated, and so easy to work with that we asked ourselves, “Why didn’t we do this sooner?” That one hire turned into two. Then five. The entire teams – sales, CS, operations, finance, product support, and even parts of engineering were built across both regions. As soon as we saw what was possible with a US+LATAM model, we never looked back.

And the truth is that the companies winning today aren’t choosing between the US and LATAM, they’re leveraging both. That’s what the new geography of growth looks like.

Talent in LATAM Is More Than “Cost-Effective”; It’s High-Performance

Let’s talk about the big question people always ask: “Is LATAM just about lower costs?” The answer is absolutely not.

✔ Retention Is Significantly Higher

In the US, especially in tech hubs, employees often jump roles every 12–18 months. That’s not necessarily a bad thing, but it makes it hard to build momentum and culture. In LATAM, we’ve consistently seen longer tenure, greater mission loyalty, stronger team buy-in, and greater consistency across multi-year roadmaps. Teams stay longer and want to build. They want to grow. And that stability compounds over time, especially in SaaS, where every quarter matters.

✔ Productivity Is Not Just Comparable, It’s Sometimes Higher

Because LATAM teams overlap heavily with US time zones, the collaboration is seamless. There’s no handoff delay, like you can probably see with Eastern Europe or Asia. Furthermore, there are no early-morning meetings or midnight Slack pings. Every team member will be online when you’re online. After that, the LATAM talent tends to come in extremely motivated, resourceful, and eager to prove themselves in global roles. That energy shows up in output, ownership, and attitude.

✔ Yes, Cost Structure Helps, but It’s Not the Main Story

Of course, the salary efficiency is a huge advantage. With the same budget that gets you one US hire, you might be able to afford two or more senior-level contributors in LATAM. But what matters the most isn’t just savings, it’s reinvestment.

• More reps = more pipeline
• More CSMs = more attention for customers
• More ops talent = cleaner systems
• More speed = faster GTM cycles
  
  

So, LATAM isn’t about hiring cheaper; it’s about hiring better and smarter for growth.

Real-Time Collaboration Without the Friction

The other most crucial factor that people usually underestimate is how important time zones are until they’ve worked on fully remote teams with a 10-hour time difference. But not with LATAM team members. They give you the best of both worlds:

Same-Day Collaboration

Your team in Mexico City, Bogotá, Buenos Aires, or São Paulo is online during US Eastern, US Central, and US Pacific hours (with plenty of overlap). You can brainstorm in real time, run standups at normal hours, and collaborate like you’re all in the same building, even if you’re thousands of miles apart.

Shared Culture and Communication Style

Because LATAM is culturally closely connected to the US, communication feels natural. You’ll notice directness similar to that of US teams, high English proficiency, a strong customer-facing presence, familiar work norms, and shared business expectations. There’s a reason US companies feel like LATAM teams “just fit.” The cultural alignment is real, and it removes friction from day one.

Travel Is Easy and Affordable

This matters more than people think. Leaders can fly to LATAM cities quickly, affordably, and safely for team off-sites, training, sales kick-offs, and deep-dive strategy sessions. There’ll be no 14-hour flights and brutal jet lag.

The Rise of Bi-Continental Teams: The New SaaS Advantage

Now let’s take a look at the fastest-growing SaaS companies today. They’re not local, they’re distributed. They’re not siloed, they’re blended. And they’re not stuck in old hiring playbooks; they’re building for the next era of global talent. Here’s what a bi-continental team unlocks:

More Hours of Productivity Without More Burnout

You and your team will be able to operate together during the same working hours. There will be no night shifts, no delayed follow-ups. And no waiting 24 hours for answers.

Better Hiring Pipelines

Instead of being limited to one country, you now have access to millions of skilled professionals, thousands of world-class universities, massive pools of sales, CS, and revenue talent, and a generation of digital-native operators. It is something like expanding from fishing in a pond to fishing in an ocean.

Stronger Team Culture

Because LATAM teams stay longer and care deeply about the work, you get more stable departments, leaders who grow internally, lower turnover costs, and teams that behave like owners. 

Budget Efficiency That Compounds

The last thing is that saving on headcount doesn’t mean cutting corners. It means scaling faster, hiring earlier, reducing burnout on the core team, and investing more aggressively in GTM. This is what modern, efficient, healthy SaaS growth looks like.

How SaaS Talent is Bridging Between the US and LATAM? 

Naturally, all these opportunities are powerful, but only if you know how to navigate them. And that’s where SaaS Talent steps in. We’ve built our entire model around helping companies unlock the full potential of bi-continental hiring. That means:

✔ World-Class Recruiting for SaaS GTM Roles

We match you with talent that understands sales, customer success, RevOps, marketing, support, and leadership. And we do it across both the US and LATAM. So you don’t have to choose one or the other.

✔ LATAM Talent Acquisition With Real Vetting

We tap into our in-region networks and vet candidates for English fluency, technical skills, cultural alignment, SaaS experience, coachability, and ownership & motivation. So, you get only the top-tier candidates and the fastest.

✔ Growth Coaching and Team Development

SaaS Talent will not stop at recruiting. We help you train your team, strengthen retention, improve onboarding, build GTM systems, and scale with confidence. You can think of us as your growth partner, not just your talent partner.

✔ A Bridge Between Two Powerhouse Markets

We understand both ecosystems deeply. Our team includes operators, founders, and recruiters who’ve built teams in both regions. We help you bring the best of each market together into one cohesive, high-performance machine.

Final Thoughts

We’re entering a new era, one where the best companies are no longer defined by where they’re located, but by how strategically they build. The geography of growth has changed, and the winners are adapting fast. The US brings world-class innovation, leadership, capital, and strategy. LATAM brings hunger, talent, loyalty, and operational excellence.

Together, they’re unstoppable. If you’re a founder or operator looking to scale faster, operate leaner, and build teams that truly care about the mission, this is the moment to explore LATAM.

And if you’re ready to take that next step, SaaS Talent is here to help you bridge the gap and build your bi-continental dream team. The future of talent isn’t one place; it’s two. And LATAM is a massive part of that future.

At SaaS Talent, we’ve spent over 10 years helping hundreds of SaaS and tech companies scale smarter through strategic talent acquisition and growth coaching. From early-stage startups to enterprise leaders, we’ve encountered every challenge and found the solution. As the most flexible and results-driven SaaS recruiting agency across the United States and Latin America, we combine deep market expertise, proven playbooks, and a powerful network of elite professionals to help you build the right team at the right time. Whether you need a fractional CMO, RevOps leader, or a full go-to-market (GTM) team, we deliver the talent and strategy that accelerate growth. When it comes to scaling SaaS, no one does it better or faster than SaaS Talent.

Connect with Michael C. Bertoni on LinkedIn. If you would like to learn more about how SaaS Talent can help you scale your business, set up a Free Strategy Session with us by clicking here, or set up a meeting using the calendar below.